On Indonesian’s Sumba Island, the former surfer’s retreat of Nihiwatu is being reborn as something wholly original. A world-class beach resort with an unmistakably local soul.
Nihiwatu must be one of the most beautiful and pristine resorts on this planet.
Once the preserve of savvy surfers, Nihiwatu on the remote Indonesia island of Sumba has evolved into a ruggedly luxurious destination for the global jet set.
They call it “the edge of wildness” and with good reason. Perched on the dramatic coastline of the Indonesian island of Sumba (a one-hour flight from Bali), Nihiwatu offers an exotic combination of remote location and understated hedonism.
The resort’s slogan is “On the edge of wildness” and it does feel that at any moment the rolling palm and papaya trees could extend their reach and erase any trace of humanity.
This is a salutary tale for hotels in the 21st century - the story of a surf break with cult status that pulled on the hearstrings of a traveller with a conscience, who attracted a millionaire investor, who appealed to the fashion elite, who are all helping the lost-world island of Sumba flourish again.
Nestled into the jungle on a remote Indonesian island, Nihiwatu is a model of sustainable luxury. But the owners have gone one better, ensuring they (and their guests) have a positive impact on the lives of local villagers.
The resort’s social and eco-credentials are therefore top notch. Food miles are kept to a minimum: vegetables come of the resort's own organic market garden; meat from its chicken farm; fish from the sea.
Nihiwatu lies secreted in a tranquil corner of Indonesia. Among palm trees and surf, the conventions of luxury travel are being reinvigorated.
A holiday here therefore offers a unique insight into a ancient culture, and your invited to make the most of it.